Insights demo
Google review analytics for small business, before you buy
This is the real TovTap Insights dashboard, the same one you get with your stand, running on made-up numbers for a made-up cafe. Scroll it, poke at it, open “See the detail” for the hourly chart and the per-stand breakdown, and decide for yourself. No signup, no email, no credit card.
Collecting reviews is free forever. Insights is free for your first 3 months, then $29.99/mo or $299/yr per account, covering every stand on it. Pay yearly and it works out to $24.92/mo. Cancel any time and your stand keeps working.
Taps, all time and this month
The first question a shop owner asks is whether the stand has done anything. Three tiles answer it: every tap the account has ever had, the last thirty days, and how many units are counting.
Counted honestly
Link previews, scanners and taps on a unit that was not set up yet are not customers, so they are not in the total. The dashboard says how many it set aside instead of quietly folding them in, because a smaller true number is worth more than a bigger flattering one.
Private star ratings and feedback
What customers told you instead of telling Google. Everyone who taps sees the same Google button whatever star they pick, so this is a read on how people feel, not a filter on who reaches your listing.
Sample dataA fictional cafe. Not a real TovTap customer.
tovtap Insights
Welcome back, Priya
How your cards are doing, all time and over the last 30 days.
Your free Insights trial ends in 41 days.
Keep your golden-hour data after it ends for $29.99/mo or $299/yr per account.
940
Taps, all time
since July 13, 2026
612
Last 30 days
5
Cards counting taps
43 hits were not counted as a customer in the last 30 days, 34 of them automated. Full breakdown in the detail below.
Your Google reviews over time
Where your public review count started, and where it is now.
Jul 13, 2026
47
reviews, 4.4 stars
Today
63
reviews, 4.6 stars
Change
+16
since we started checking
Week by week
What your review count did, and what your cards were doing over the same days.
Aug 24, 2026 to Aug 31, 2026
5 people tapped a card and went through to Google, and your public review count rose by 1. Many more people went to Google than reviews appeared, so there is not much to read into the pairing.
Aug 17, 2026 to Aug 24, 2026
7 people tapped a card and went through to Google, and your public review count rose by 3.
Aug 10, 2026 to Aug 17, 2026
3 people tapped a card and went through to Google, and your public review count rose by 2. Those two numbers are close, which is the tightest match this can show.
Aug 3, 2026 to Aug 10, 2026
11 people tapped a card and went through to Google, and your public review count rose by 3.
Jul 27, 2026 to Aug 3, 2026
4 people tapped a card and went through to Google, and your public review count rose by 2.
Jul 20, 2026 to Jul 27, 2026
9 people tapped a card and went through to Google, and your public review count rose by 3.
These are two separate measurements over the same period, side by side. They are not proof that one caused the other. A review can be written by someone who never touched your card, and someone who tapped through to Google may not have written anything. We cannot see who wrote which review, and we never try to: nothing here links a review to a particular person or a particular tap. We check your public count about once a week, so these line up to the week, not to the minute.
These are the public numbers on your Google listing, checked about once a week. TovTap is an independent company, not affiliated with, endorsed by, or sponsored by Google. Reviews are written by your customers. TovTap makes asking easy; it does not create reviews and none of these are attributed to it.
Private star ratings
68 ratingsWhat customers picked on your TovTap page. This is private to you. It is not your Google rating and it is not shown publicly anywhere.
4.4
Average of 68 ratings
- 54160%
- 41725%
- 369%
- 223%
- 123%
6 more messages came in without a star.
Every customer sees the same options whatever star they pick, so this is a read on how people feel, not a filter on who reaches Google.
See the detailBusiest hours, tap counts per card, click-throughs, page speed, and what we set aside.
Busiest hours
When your customers reach for their phones, over the last 30 days. Times are Pacific.
Taps by card
Which counter, table, or teammate drives your reviews.
- Card30dAll time
- 256388
- 171251
- 104149
- 6791
- 1461
Went on to leave a Google review
Counted only since August 9, 2026, which is when we started recording what happens after a tap. Taps before that date are real, but we cannot say what those customers did next, so they are not in this ratio.
163 of 429 taps went through to your review page (38%).
Page speed
How fast your review page loaded for the people who tapped. A slow page is a customer standing at your counter waiting.
Measured on 411 visits. Typically ready in 0.7s. 6 visits took over 3 seconds. Tell us and we will look at it.
What we did not count as a customer
Nothing is deleted. These hits happened; we just do not think a person was behind them, and we would rather show you a smaller honest number than a bigger flattering one.
- Automated, all time
- 61
- Demo and blank stock, all time
- 12
Link previews, scanners and scripts. No browser named itself and nothing on the page ever reported back.
Taps on our demo card, or on a card that had not been set up for you yet.
Coarse location and device family only, from the network. We never store a precise location or anyone's IP address.
Private feedback
8 messagesSent straight to you instead of posted publicly. Only you can see this.
- 5 out of 5Front counterAug 30, 2026
The oat milk latte was perfect and whoever was on bar this morning was so friendly. Already told two coworkers.
They did not leave a way to reply.
- 3 out of 5Front counterAug 29, 2026
Food was great but the line at noon took almost fifteen minutes and I had to get back to work. Maybe a second register at lunch?
Left a way to reply: sam.q@example.com
- 5 out of 5Catering folderAug 27, 2026
Ordered catering for a team of twelve and everything showed up early and labeled. Made me look good.
Left a way to reply: (555) 0134
- 4 out of 5Pickup shelfAug 26, 2026
They rated but did not write anything.
They did not leave a way to reply.
- No star pickedPatio standAug 25, 2026
Is the patio open before 8? I keep showing up early and the gate is locked.
Left a way to reply: j.marin@example.com
- 2 out of 5Pickup shelfAug 23, 2026
My mobile order sat on the shelf for ten minutes and was cold. Nobody called my name.
Left a way to reply: d.okafor@example.com
- 5 out of 5Front counterAug 22, 2026
Best breakfast burrito downtown. The card on the counter is a nice touch, took me five seconds.
They did not leave a way to reply.
- 4 out of 5Patio standAug 19, 2026
Love the new seating outside. Only note is that the umbrellas do not quite cover the far table at noon.
They did not leave a way to reply.
Your cards
1 reportedIf a card goes missing, switch it off here. It stops working on the very next tap, and whoever taps it sees a plain return page with no mention of your business. Switch it back on the moment it turns up.
Saturday market toteSwitched off
DEMOZ8HVN
Reported August 20, 2026 · Left in the tote after the farmers market
Only the owner can clear this reportTaps since you reported it: 2
- Aug 28, 8:06 AMSacramento, USiPhone
- Aug 22, 3:41 AMSacramento, USAndroid
Rough area only, from the network. We never store a precise location or anyone's IP address.
Front counter
DEMO7K2QA
Only the owner can switch this offPickup shelf
DEMO4XM9C
Only the owner can switch this offPatio stand
DEMOB3RTP
Only the owner can switch this offCatering folder
DEMOQ5W3D
Only the owner can switch this off
The owner's own dashboard has the buttons this one is missing: start or manage a subscription, reply to feedback, and switch a missing stand off. They are not disabled here, they are simply not rendered, because a public page should not be able to press them.
Your version of this page starts with a stand
Order a TovTap stand, tap it to activate, and your dashboard turns on with your first tap. Insights is free for your first 3 months, then $29.99/mo or $299/yr. Your review link keeps working whether or not you ever subscribe.
TovTap is an independent product. It is not affiliated with or endorsed by Google.