What is TovTap, in one sentence?

TovTap is a little countertop stand you set by your register. A happy customer taps it with their phone and your Google review page opens instantly, so leaving a review takes about ten seconds.

NFC stands for 'Near Field Communication.' It's a tiny chip that wakes up when a phone touches it and hands the phone a link. It's the exact same technology behind Apple Pay and tap-to-pay cards. You already use it every day without thinking about it.

Is this like a QR code?

It does the same job of opening a web page, but without the friction. A QR code needs your customer to open the camera, aim, wait, and tap a banner. NFC just needs a tap: phone touches stand, page opens. Fewer steps means far more people actually follow through. Every TovTap stand still has a printed QR backup for older phones.

Do my customers need to download an app?

No. There is no app, ever, for you or your customers. NFC is built into the phone's operating system. They tap, their browser opens your page, done.

What phones does it work with?

Practically every modern phone. iPhones from the iPhone XR / iOS 13 onward tap automatically with the screen on. The vast majority of Android phones from the last several years support NFC too. For anything older, the printed QR code on the stand is the backup.

Does the customer have to turn anything on?

On iPhone, no. NFC is always listening when the screen is on; they just hold the top of the phone near the stand. Most Androids are the same. If a rare phone has NFC switched off, the QR backup covers it.

How exactly does a customer use it?

They tap the stand with their phone. Your branded TovTap page opens. From there they can leave a Google review in a couple of taps, or send you private feedback instead, their choice. The whole thing takes about ten seconds.

How do I set it up as a business owner?

You order, we pre-program the stand and it arrives ready. Scan the quick-start card that comes in the box, connect it to your Google review page, and it's live. No technical skills, no app, no soldering. If you can scan a QR code, you can set it up.

How long does setup take?

A couple of minutes. The stand is already programmed when it reaches you; activation is just confirming which Google listing it should point to.

What do I actually get for my money?

More reviews with far less nagging, a branded review page, private feedback so you hear problems before they hit Google, an Insights dashboard showing taps and peak times, and the ability to re-point or disable any stand remotely. Reviews keep working for free, forever.

What is the Insights dashboard?

It's your analytics: how many taps each stand got, when they happened, which location or counter they came from, and any private feedback customers left. It turns 'I think we're getting more reviews' into numbers you can actually see. Reviews are free forever. Insights is free for 3 months, then $29.99/mo (or $299/yr). Cancel anytime; your stand keeps working. No credit card needed for the trial.

What is private feedback?

Not everyone wants to post in public. Your TovTap page always offers a private-feedback option too, so an unhappy customer can tell you directly instead of venting on Google. You get an early warning; they feel heard. Importantly, everyone sees this same choice, and it is not gating (see below).

What is 'review gating' and does TovTap do it?

Review gating is when a system quietly routes happy customers to Google but hides the review button from unhappy ones. Google's policy prohibits it: merchants may not discourage negative reviews or selectively solicit positive ones. TovTap does NOT gate. Every single person who taps sees the identical page with the same options, at every star rating. We wrote up the full rules, with links to the primary sources, at tovtap.com/is-this-allowed.

Is it compliant with Google's policies?

Yes. Google's own help pages tell businesses to remind customers to leave reviews and specifically name scanning a code as a way to ask. Because there's no gating and no incentives, TovTap stays inside those policies and clear of what the FTC's fake-review rule targets. You're simply making it easy for real customers to leave real reviews. Full breakdown with sources at tovtap.com/is-this-allowed.

We're a dental or medical practice. Is this a HIPAA problem?

Asking a patient for a review is not itself the HIPAA risk, because the patient chooses what to write in their own account and you disclose nothing by asking. The risk is in REPLYING: the published HHS enforcement actions against dental practices in this area were about responses that named patients or referenced their treatment and insurance. TovTap never posts or replies for you. Our compliance page at tovtap.com/is-this-allowed covers the enforcement actions and includes reply templates that disclose nothing.

Can the stand be hacked or cloned?

There's nothing sensitive on it to steal. The chip is locked and read-only. It holds a single short link and nothing else. No customer data, no payment info, no account. Even if someone copied that link, all it does is open your public review page.

What if a stand goes missing or gets stolen?

The stand only holds a TovTap link that we control on our servers. The real destination lives on our end. So a missing stand can be disabled or re-pointed instantly from your dashboard. The chip inside it stops going anywhere the moment you disable it.

What if I change my Google listing, move, or rebrand?

You don't buy a new stand. Because the destination is server-side, we just update where your existing stand points. Same stand, new link, and it keeps working.

Is any personal data stored on the chip?

No. The physical chip stores only a short link. Nothing about you or your customers is written to the chip itself.

Do reviews cost a monthly fee?

No. Collecting reviews through your stand works free, forever. The optional subscription ($29.99/mo or $299/yr) is only for the Insights analytics after your first 3 free months, and reviews keep flowing whether or not you subscribe.

How much does a stand cost?

A Tap Stand is $49.99, with 3-packs and 5-packs at a lower price per stand. You'll see full retail pricing on the shop. Free US shipping on every order.

Can I use it across multiple locations or counters?

Absolutely. Each stand has its own link and its own analytics, so you can track the back counter versus the front desk, or one café versus another, all from one account. The 3-pack and 5-pack are built for exactly this.

How is this different from just asking for reviews?

Asking works only if the customer remembers, finds your listing, and types it all out later, and most never do. TovTap captures the moment they're happiest, right at the counter, and removes every step between 'I'd leave a review' and the review being posted.

Is the checkout secure?

Yes. When sales open, payments run through Stripe. We never see or store your card details, and the whole site is served over HTTPS.

We launch July 28. Join the waitlist now and you'll get early access, a launch discount, and first pick before the limited first run sells out.

How it works

One tap.
More Google reviews.

Your customer taps your TovTap. Their phone opens your review page. No app, no QR hunting, no typing. That's the whole thing.

Get your stand Try the tap demo ↓

Start here

Wait, what even is this?

Never heard of a “tap stand”? Perfect. Here it is in plain English.

TovTap is a little countertop stand you keep next to your register. When a happy customer taps it with their phone, your Google review page opens on their screen, instantly.

That's the whole idea. Leaving a review normally takes effort: open Google, search your business, scroll, tap, type. Most people mean to and never do. TovTap collapses all of that into one tap, at the exact moment they're happiest, right in front of you.

The short version: customer taps → your review page opens → they leave a review in about ten seconds. No app, no QR hunting, no typing your business name.

Try it yourself

Tap it. Watch the phone.

This is exactly what your customer sees. Go ahead, give it a tap.

Tap it

9:41

Waiting for a tap. No app, nothing to open.

Try the live demo on your phone

From the customer's side

How a customer uses it

Four moments, about ten seconds, zero friction.

They tap the stand

Your customer holds their phone near the stand sitting on your counter. That's the entire action: a tap, like paying with their phone.

Your branded page opens

A page with your business name and logo pops up in their browser automatically. No app install, no typing, no searching for you on Google.

They pick: review or feedback

Loved it? Two taps to a Google review. Something off? They can send you private feedback instead. Same page, same choice for everyone.

Done in ~10 seconds

The whole thing happens while they're still standing at your counter, still glowing about the great experience. That's when reviews actually happen.

From the owner's side

How you set it up

No tech skills. No app. If you can scan a QR code, you can do this.

Step 1

Order your stand

Pick a single Tap Stand or a multi-pack, and give us your Google review link at checkout so we can program it for you. (Checkout opens July 28.)

Step 2

We pre-program it

Your stand is written and locked to a TovTap link before it ships. Nothing to configure, nothing to plug in.

Step 3

It arrives ready

Slip it out of the mailer, tap it, and sign in with Google. Your dashboard's ready. That's the whole setup.

Step 4

Set it and grow

Place it by the register. Every tap flows into your Insights dashboard so you can watch reviews and feedback roll in.

What you get

More than a stand

A stand gets you reviews. TovTap gets you reviews plus the picture of what's working.

More reviews, less nagging

Capture the review at peak happiness, at the counter, instead of hoping people remember later. That's where the volume comes from.

The Insights dashboard

See taps, peak times, and which stand or location is performing. Free for 3 months, then $29.99/mo or $299/yr. Reviews keep working regardless.

Private feedback

Unhappy customers can tell you directly instead of Google. You catch problems early, and every visitor sees this same option.

Remote-managed stands

Re-point or disable any stand instantly from your dashboard. Change your Google listing? We update it on our end. Same stand, no reorder.

Pricing & plans

Simple, and free where it counts

You buy the stand once. Reviews are free forever. Insights is the only optional add-on, and you get 3 months free.

The stand

$49.99

one-time

Premium NFC stand, pre-programmed & locked
Your branded review page
Printed QR backup for older phones
Collect reviews free, forever

Most useful

Insights

Free for 3 months

then $29.99/mo or $299/yr

Taps, peak times & per-stand analytics
Private feedback inbox
Multi-location & multi-stand tracking
Cancel anytime, reviews still work

Reviews

Always free

no subscription, ever

Every tap → your Google review page
Never gated, never metered
Works whether or not you subscribe
No per-review fees

Full retail pricing lives on the shop. Waitlist members get an exclusive early-access discount at launch. That's the whole reason to join before July 28.

Why TovTap

The easiest way wins

Other NFC taps just bounce you to Google. TovTap adds the analytics, private feedback, and remote control they don't, and it beats QR codes and asking out loud on every count.

	tovtap	Other NFC taps	QR code	Asking manually
One tap, no app, no typing
Works without a camera app
Feels premium on the counter
Tracks taps & reviews (analytics)
Captures private feedback too
Re-point or disable it anytime, remotely
Your own branded review page
No awkward face-to-face ask
One-time cost, no per-review fees
$49.99 one-time, with a free analytics trial

Safety & security

Is it safe? Can it be hacked?

Short answer: there's nothing on the chip worth hacking, and you stay in control of it from anywhere.

The chip is locked

It's read-only and holds a single short link, nothing else. There's no data on it to steal and nothing to overwrite.

The destination lives on our servers

The stand points to a TovTap link we control. The real Google destination is stored server-side, so we can change or switch it off without touching the stand.

Stand walked off? Disable it instantly

If a stand goes missing, disable or re-point it from your dashboard in seconds. Its chip stops going anywhere the moment you do.

No personal data, anywhere on it

The chip never stores anything about you or your customers. No payment info, no accounts, no tracking. Just a link to a public review page.

Playing by the rules

No review gating, ever

The single most important thing to understand, and the thing that keeps you out of trouble with Google.

What some tools do (don't)

“Review gating”

They quietly send happy customers to Google and hide the review button from unhappy ones. Google's policies and the FTC both prohibit this, and it can get your listing penalized.

What TovTap does

One page for everyone

Every person who taps sees the identical page with the identical options: leave a Google review or send private feedback, their choice. No filtering, no hiding. Fully compliant with Google and FTC guidance.

You're not gaming reviews. You're just removing the friction so real customers leave real reviews. That's allowed, encouraged, and exactly what TovTap is built for.

The technology, simply

Is it like a QR code?

Same goal: open a web page. NFC just gets there in one step instead of five.

What NFC actually is

NFC = “Near Field Communication.” It's a tiny chip that wakes up when a phone touches it and quietly hands over a link. It's the very same tech behind Apple Pay and tap-to-pay bank cards. You already use it all the time. No battery, no Bluetooth to pair, nothing to charge.

And the QR backup

Every TovTap stand also has a printed QR code. So even the rare older phone without NFC is covered. They can scan instead of tap and land on the exact same page. You never leave a customer stuck.

Tap vs scan	QR code	NFC tap
Get the page open	Open camera app, aim, hold steady, wait, tap the banner	Tap the stand. Done.
Works in the dark / at an angle	Struggles, needs a clear, lit view	Works, no aiming needed
Steps for the customer	4–5	1
Feels like…	A small chore	Magic

Everything else

Questions, answered

25 of them, the ones every newcomer asks.

Worried this might not be allowed?

Asking is allowed. Incentivizing, gating and faking are not, and TovTap does none of them. We wrote out the actual rules, with links to Google, the FTC and the healthcare enforcement actions, plus reply templates for regulated practices.

Read: is this allowed?

That's the whole thing

Ready to turn happy customers into reviews?

Grab a stand, set it on your counter, and let the taps do the asking. Reviews are free forever.

Get your stand

90-day money-back guarantee. Insights free for 3 months.

One tap.More Google reviews.